Reach enthusiasts via email with our private label email marketing packages. EnthusiastsDirect always follows email marketing best practices. We make sure your email is deployed to the right audience, with engaging and responsive emails across all devices. We’ll work very hard to get you the best engagement rates. You get fast turnaround times, from initial email campaign setup, to testing and finally to email deployment.
We use mailing systems that leverage many white-listed IP addresses and mailservers. That gives you the highest possible inbox deliverability rate. We’re 100% compliant with Federal CAN-SPAM regulations and we follow all guidelines issued by the ANA (formerly DMA).
Your source for email marketing for all enthusiast markets
We have email marketing packages for these markets and many more:
- Outdoor lifestyle and products enthusiasts
- Hunting enthusiasts
- Fishing enthusiasts
- RV owners and camping enthusiast
- Motorcycle owners/enthusiasts
- DIY automotive enthusiasts
- DIY home repair, people with a home workshop
- Health & fitness buyers
- Lawn & garden product buyers
- Pet owners
- Boat, yacht and watercraft owners
- Gun owners
- Spectator sports interest or attendees, including auto racing, baseball, basketball, football, hockey and soccer
- Travel enthusiasts
- Music enthusiasts including collectors, listeners, home stereo owners and musicians
Regular consumer email marketing vs. enthusiast email marketing
It’s a fact: enthusiasts spend more, do more and live more. They enjoy spending money on their hobbies and their passions. Regular consumer email packages target prospects by demographics but they don’t necessarily target a passionate, ready-to-buy audience.
Our enthusiast email marketing campaigns reach people who spend a lot of money on their hobby. Enthusiasts tend fall into two categories. They can be high-income individuals with extra money to spend on their hobby. Or, they can be middle-income individuals who spend a greater portion of their discretionary income on their hobby. Either way, enthusiast email marketing reaches a highly qualified audience.
Looking for the right email marketing packages for you?
If you’re in the process of looking for a source for enthusiast email marketing, you’re in the right spot. We’ve been working with enthusiast consumer data since 2004 as our parent company, Hedges & Company. We understand enthusiast behavior. We’re experts on how to reach enthusiasts in the inbox.
We’ll guide you through deploying your own enthusiast email “blast,” or campaign. We can answer any questions you have on targeting. This includes location (ZIP code, city or state) and demographics including age, gender, and household income.
We’ll also help on multiple selects. You can reach enthusiasts by interest, then by narrowing down to a specific location, like a radius around a retail store.
Email recommendations and costs
Our email marketing is priced out to send the same creative two times. We recommend that approach because it builds familiarity with your brand.
Email marketing is great for building brand awareness. It can sometimes be a struggle to get immediate sales. Think of it this way: It usually takes 7 to 12 marketing impressions before you can turn a prospect into a buying customer. Let’s be honest, two emails is probably not going to accomplish that. That’s why email marketing should be used in conjunction with other marketing efforts, as part of an entire marketing campaign. In today’s marketing there aren’t any miraculous shortcuts.
Email is priced at a flat rate per emails sent. At our lowest level package we sent 50,000 emails twice, for a total of 100,000 emails. The cost is $3,500 or $35 per thousand emails sent. Our next level package is for a total of 200,000 emails and that works out to $25 per thousand emails sent. Next is 300,000 total emails at $21.67 per thousand emails sent. Finally our largest package starts at 400,000 total emails and the final cost per thousand depends on the total quantity of emails.