Reach enthusiasts with direct mail marketing
Enthusiast direct mailing list services:
Reach enthusiasts by postal mail. Direct mail marketing matches a recipient’s interests and has a very high open rate and response rate. Interested in enthusiast direct mailing lists? Learn more about enthusiast mailing lists
Enthusiast digital display advertising:
Enthusiasts are active online searchers and researchers. They constantly learn more about their passion. Reach them online when they’re searching for their next purchase. Our programmatic advertising makes it simple. Many in-market audiences (enthusiasts actively searching for a product) are available. Learn more about enthusiast programmatic advertising
Enthusiasts spend a lot of money pursuing their passions:
Outdoor: In 2022 a record 168.1 million participants or 55% of the U.S. population ages six and older participated in outdoor recreation.1
Pets: In the US pet owners spent $103.6 billion on their pets in 2020 with a projected increase of 6% for 2021.2
Golf: It’s a US$84+ billion industry. 34.2 million Americans have a passion for golf, including 9.9 million who exclusively participate in driving ranges, indoor simulators or golf entertainment venues like Topgolf or Drive Shack. Golfers played 441 million rounds of golf in 2019, up from 2018; 2020 beat 2019 by 9%.3
Bicycles: A US$7.9 billion per year industry in the US in 2020.4
Motorcycles: A US$5.8 billion per year industry in the US, including bike and parts manufacturing in 2020.5 We have highly accurate motorcycle mailing lists available.
Boating: Annual US sales of boats, marine products and marine services are estimated at US$42 billion in 2019.6
Home improvement: Total sales through US hardware stores is estimated at US$60 billion in 2020.7
Solar: Home installation of solar panels is soaring. It’s especially popular with electric vehicle owners. 2021 was the fifth consecutive record year for residential solar installations, growing 30% over 2022.8
1 Outdoor Industry Association, 2023.
2 American Pet Products Association, 2021.
3 National Golf Foundation, 2020.
4 Research and Markets, July 2020.
5 IbisWorld, October 2020.
6 National Marine Manufacturers Association, 2021.
7 Statista, 2021.
8 SEIA, 2022.