Enthusiasts spend more, do more and live more.
Reach enthusiasts with direct mail marketing.
Enthusiast direct mailing list services:
Reach enthusiasts in the postal mail box. They’re open to receiving and reading direct mail offers related to their interests. Direct mail matching a recipient’s interests has a very high open rate and response rate. Interested in enthusiast direct mailing lists? Learn more about enthusiast mailing lists >
Enthusiast digital online audiences:
Enthusiasts are active online searchers and researchers. They constantly learn more about their passion. Reach them online when they’re searching for their next purchase. Our custom digital audiences, also called programmatic advertising, makes it simple. Many in-market audiences (enthusiasts actively searching for a product) are available. Learn more about enthusiast programmatic advertising >
Enthusiast email marketing:
Reach enthusiasts in their inbox. Enthusiasts are open to email that directly relates to their interests. Email sent to enthusiasts generally has a high open rate and clickthrough rate. Learn more about enthusiast email marketing packages >
Enthusiasts spend a lot of money pursuing their passions:
Outdoor: 60% of the US consider themselves to be outdoor enthusiasts. These are people who spend at least one hour per week outdoors, participated in traditional or non-traditional outdoor activity at least once in the past year, and purchase apparel, footwear, equipment, and/or technology for outdoor activities. They spend more than $495 per year on their outdoor passion.1
Pets: In the US pet owners spent $103.6 billion on their pets in 2020 with a projected increase of 6% for 2021.2
Golf: It’s a US$84+ billion industry. 34.2 million Americans have a passion for golf, including 9.9 million who exclusively participate in driving ranges, indoor simulators or golf entertainment venues like Topgolf or Drive Shack. Golfers played 441 million rounds of golf in 2019, up from 2018; 2020 beat 2019 by 9%.3
Bicycles: A US$7.9 billion per year industry in the US in 2020.4
Motorcycles: A US$5.8 billion per year industry in the US, including bike and parts manufacturing in 2020.5
Boating: Annual US sales of boats, marine products and marine services are estimated at US$42 billion in 2019.6
Home improvement: Total sales through US hardware stores is estimated at US$60 billion in 2020.7
Solar: Home installation of solar panels is soaring. It’s especially popular with electric vehicle owners. 2021 was the fifth consecutive record year for residential solar installations, growing 30% over 2022.8
1 ConsumerVue, Outdoor Industry Association, 2014.
2 American Pet Products Association, 2021.
3 National Golf Foundation, 2020.
4 Research and Markets, July 2020.
5 IbisWorld, October 2020.
6 National Marine Manufacturers Association, 2021.
7 Statista, 2021.
8 SEIA, 2022.