Enthusiasts spend more, do more, live more.
We help you reach them effectively.
Enthusiast digital online audiences:
Enthusiasts are active online searchers and researchers. They constantly learn more about their passion. Reach them online when they’re searching for their next purchase. Our custom digital audiences, also called programmatic advertising, makes it simple. Many in-market audiences (enthusiasts actively searching for a product) are available. Learn more about enthusiast programmatic advertising >
Enthusiast mailing lists:
Reach enthusiasts in the postal mail box. They’re open to receiving and reading direct mail offers related to their interests. Direct mail that matches a recipient’s interests has a very high open rate and response rate. Interested in enthusiast direct mail? Learn more about enthusiast mailing lists >
Enthusiast email marketing:
Reach enthusiasts in their inbox. Enthusiasts are open to email that directly relates to their interests. Email sent to enthusiasts generally have a high open rate and clickthrough rate. Learn more >
Enthusiasts spend a lot of money pursuing their passions:
Outdoor: 60% of the US consider themselves to be outdoor enthusiasts. These are people who spend at least one hour per week outdoors, participated in traditional or non-traditional outdoor activity at least once in the past year, and purchase apparel, footwear, equipment, and/or technology for outdoor activities. They spend more than $495 per year on their outdoor passion.1
Golf: It’s a US$84+ billion industry. 34.2 million Americans have a passion for golf, including 9.9 million who exclusively participate in driving ranges, indoor simulators or golf entertainment venues like Topgolf or Drive Shack. Golfers played 441 million rounds of golf in 2019, up from 2018; 2020 is on pace to beat 2019 by 9%.2
Bicycles: A US$7.9 billion per year industry in the US in 2020.3
Motorcycles: A US$5.8 billion per year industry in the US, including bike and parts manufacturing in 2020.4
1 ConsumerVue, Outdoor Industry Association, 2014.
2 National Golf Foundation, 2020.
3 Research and Markets, July 2020.
4 IbisWorld, October 2020.