Our enthusiast mailing lists use precision data that is updated regularly. Mailing list data is compiled from multiple consumer databases giving you access to millions of enthusiasts. Our consumer database adds over 350,000 new records each month, with regular updates processed on Mondays. All our mailing list data is processed through the US Postal Service’s National Change of Address (NCOA) file at least once per calendar quarter and at least once before final delivery to you. Mailing lists can be emailed as Excel files, .csv files or .txt files, whatever you prefer.
All our automotive and motorcycle enthusiast mailing lists comply with Federal Driver’s Privacy Protection Act (DPPA) and Shelby Amendment laws.
Your source for mailing lists for all enthusiast markets
We have mailing lists of enthusiasts for these markets and more:
- Outdoor lifestyle and products enthusiasts
- Hunting enthusiasts
- Fishing enthusiasts
- RV owners
- Motorcycle owners/enthusiasts
- DIY automotive enthusiasts
- DIY home repair
- Health & fitness buyers
- Lawn & garden product buyers
- Pet owners
- Boat owners
- Golfers
- Gun owners
- Spectator sports interest or attendees, including auto racing, baseball, basketball, football, hockey and soccer
- Travel enthusiasts
- Music enthusiasts including collectors, listeners, home stereo owners, and musicians
Consumer mailing lists vs enthusiast mailing lists
Enthusiasts spend more, do more, and live more. They enjoy spending money on their passion and their hobbies. Regular consumer mailing lists target prospects by demographics but not necessarily a ready-to-buy audience.
Our enthusiast mailing lists reach people who spend a lot of money on their hobby. Enthusiasts tend to either be high-income individuals with extra money to spend on their hobby, or middle-income individuals who spend a greater portion of their discretionary income on their hobby. For example, a recent survey from sports and nutrition company My Protein indicated fitness enthusiasts spend an average of $115 per month on health and fitness, adding up to $112,000 in their entire lifespan.
Searching for enthusiast mailing list companies?
If you’re in the process of looking for a source for enthusiast direct mail lists, you’re in the right place. We’ve been working with enthusiast mailing data since 2004 as our parent company, Hedges & Company. We understand enthusiast behavior and we’re experts on how to reach enthusiasts.
We will guide you through buying your own enthusiast mailing list. We can answer any questions on segmentation: This includes location (ZIP code, city, or state) and demographics including age, gender, and household income. We’ll also help on multiple selects: You can buy a mailing list by narrowing it down to a specific location, like a radius around a retail store. Then you can use another segmentation, like age or household income, to target the best enthusiasts for your business.
Enthusiast list costs
Enthusiast lists are priced out based on the cost per thousand records. In the mailing list industry this is known as “CPM.” A list that costs $.15 per name is the same as a list that costs $150 CPM, or $150 for every thousand records you buy. If you buy 10,000 addresses, that brings the total up to $1,500.
Enthusiast Direct mailing lists have a minimum purchase of 10,000 mailing list records, which is a minimum purchase price of $1,300. Using the math above, that is $.13 per name. It is also $130 CPM multiplied by 10 thousand records, which is $1,300 ($130 x 10 = $1,300). The CPM goes down for larger list purchases. Enthusiasts Direct adds a $50 List Delivery Fee to cover administrative costs on orders up to 50,000 records.