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Frequently Asked Questions

About the website

1. What is Enthusiasts Direct?
Enthusiast Direct is a market research panel website run by Hedges & Company. This site is used to employ online surveys to help researchers understand the automotive enthusiast and, in turn, help automotive parts manufacturers better serve their customers.

2. What is Hedges & Company?
Hedges & Company is an industry leader in automotive market research. We conduct focus groups, surveys and much more to better understand automotive enthusiasts.

3. How will my answers and information be used?
We collect opinions and data for our clients to help them better understand their customers and how they can serve you better in the future. The professionals at Enthusiast Direct will process the information that you provide and make sure that it is not personally identifiable to you.

4. Where can I find your privacy policy?

You can view our privacy policy here.

Being a member

1. How do I become a member?
You can sign up by clicking “Join Now” on our website. You will be directed to our survey website to fill out a simple form telling us about yourself. This information will be kept confidential.

2. Why do I need to fill out a form to become a member?
We ask questions about your demographics (gender, age, etc.), geographic location and interests in order to create a panel that we know will be representative of the population as a whole. We will group respondents based on the information provided in the initial membership form you fill out. This information will be kept confidential.

3. How will you use my email address and other information?
We will never share any of the demographic or contact information that you provide to us. We will only use your email address to contact you about surveys and rewards. The demographic information you provide us will only be used by us to help organize and understand the information you provide on surveys.

3. How do I benefit from participating in surveys?

4. Are there rewards or incentives given for participating?

5. How do the rewards work?

Surveys

1. How do I address any problems I encounter while taking a survey?
If a survey is processing slow, there may be too many people taking it at once. In this case, you can quit the survey and continue later from exactly where you left off.

If there are technical problems with the survey or if you need clarification for a certain survey question, feel free to email us with any questions.

2. How long do surveys take to complete?
Our surveys generally take anywhere from 5-20 minutes to complete, with 15 minutes being the most common completion time.

3. Can I start a survey and finish it later?

Yes, you can. Just quit the survey and click the original link you followed to start the survey, you will be taken to the same page of the survey you left off on.