Automotive Aftermarket's Most Comprehensive Database of Consumers and Businesses

We've spent two years building and testing data, and creating strategic alliances with the original data providers to develop mailing lists exclusively for the automotive aftermarket. We have access to hundreds of variables on 112+ million households including vehicle ownership, income, employment, marital status, consumer buying histories and more. If you need to grow your sales and reach new customers, rely on the most current, complete consumer database available in the automotive aftermarket.

We use a complete year/make/model ownership masterfile of 120 million U.S. consumers including automobile, truck and motorcycle owners, and we can drill down to consumers with a history of DIY behavior buying aftermarket parts and accessories, or we can identify households with mail order history.

Our mailing lists are run through the United States Postal Service's National Change of Address (NCOA) file before delivery, giving you the most accurate file available.

EnthusiastsDirect™ was started by industry veterans from our sister company, Hedges & Company with more than 40 years of collective experience in mailing lists, direct marketing, market research and database marketing in the automotive aftermarket and powersports industries. There's a need in the automotive industry for specialized mailing lists, email lists and marketing programs tailored to the unique characteristics of automotive and motorcycle enthusiasts.

Want to know more? See our list of frequently asked questions.

U.S. Vehicle Ownership and Vehicle Registration Facts

We've spent two years building and testing data, and creating strategic alliances with the original data providers to develop lists exclusively for the automotive aftermarket. We have access to hundreds of variables on each of the nation's 112+ million households including vehicle ownership, income, employment, married status, consumer buying histories and more. If you need to grow your sales and reach new customers, rely on the most current, complete consumer database available in the automotive aftermarket.

We use a complete year/make/model ownership masterfile of 120 million U.S. automotive enthusiasts and vehicle owners.

Our mailing lists are run through the United States Postal Service's National Change of Address (NCOA) file before delivery, giving you the most accurate file available. Our email lists include verified email addresses with IP address to maximize your deliverability.

U.S. Vehicle Registration Table: Facts and Statistics At A Glance

Demographic Segment	Percent or Number
Projected U.S. households, 2010	114,825,000
U.S. households with at least one leased vehicle	6% of all households
Households with leased vehicles where household income is under $25,000	4% of all households
Households with leased vehicles where household income is between $25,000 and $50,000	5% of all households
Households with leased vehicles where household income is between $50,000 and $100,000	10% of all households
Households with leased vehicles where household income is $100,000 and up	13% of all households
U.S. households that own at least one registered vehicle, 2004	86.3% of all households
U.S. households that own at least one registered vehicle, 2007	87.0% of all households
U.S. households that rent their home and own at least one registered vehicle, 2007	72.3% of rental households
U.S. households that own their home and own at least one registered vehicle, 2007	93.8% of owner households
U.S. households with automotive DIY behavior over a 12 month period	9.5% of all households
Personal vehicles running and available for regular use	204 million vehicles
Cars or station wagons registered in the U.S., percentage of total vehicles	57% of all registered vehicles
Pickup trucks registered in the U.S., percentage of total vehicles	18% of all registered vehicles
Sport Utility Vehicles (SUVs) registered in the U.S., percentage of total vehicles	12% of all registered vehicles
Minivans, cargo vans and passenger vans registered in the U.S., percentage of total vehicles	9% of all registered vehicles
Full size or other trucks registered in the U.S., percentage of total vehicles	1% of all registered vehicles
Motorcycles registered in the U.S., percentage of total vehicles	3% of all registered vehicles
Decline in pickup truck sales, 2008 vs. 2007	-27% decline
Total U.S. population, 2009	307,006,550